William
John O'Toole , B.Sc., M.Eng.(Project
Management)
Manager
of EPMS Pty Ltd
Manager of Sirocco Music
Associate
Director Project Management Graduate Programme, University of Sydney
Founding President,
Event Educators Forum
Senior
advisor, International Event Management Body of Knowledge (EMBOK)
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'Within
every field , there are those individuals who either on purpose or by
accident invent a new theory or practice that in fact revolutionizes the
field. The careful merger of event and project management will be recorded
by historians of event literature as one of the most significant advancements
in event management during the twenty-first century.'
Dr
J Goldblatt, CSEP Dean and Professor, Johnson & Wales
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Recent
Consultancies
Event Strategic
Planning and Event Development:
- Events Development
Specialist : for the Supreme Commission for Tourism, Kingdom of Saudi
Arabia 2007
- Events Development
Specialist : for the European Community in Al Aqaba, Jordan 2006
- Develop 3
year event strategic plans for Liverpool City Council and Wellington Shire
Council (2005/2006)
- Assist Events
Department of the Dubai Tourism, Commerce and Marketing (DTCM) , Government
of Dubai
Course
Design and Teaching
Present : Course
designer and adjunct senior lecturer of Project Event Management modules for
Masters online University of Sydney.
Present : Honorary
Associate in the Department of Civil Engineering, University of Sydney
Present : Ph.D.
candidate, University of Sydney
Lecturer (contract)
at Australian Catholic University 2005
Lecturer (contract)
and course designer 1998- 2004 at University of Technology, for the Event
Management courses.
Co-author of
the Competency standards and modules and the teacher guidelines for the Department
of Education and Training Event Management Course - Diploma and Advanced Diploma.
Publications
- Corporate
Event Project Management, J Wiley NY 2002 - translated into Chinese
- Co-author
of the textbook Festival and Special Event Management, John Wiley
& Sons 1999, 2002 2ed, 2005 3ed, 2008 4th ed, published in Korean,
Chinese and Portuguese
- Co-author
of the adaptation Events Management Butterworth-Heinemann 2001, 2006,
- EPMS CDROM
2007 - used as the basis of events around Australia and New Zealand,
Malaysia, Bahrain, USA, England, Holland and China
5
years of Seminars, Conference Presentation and Consultancies
Advisor to the
Dubai International Finance Centre (DIFC) on cultural and arts events 2007
Developed the
key program of the Event Management Body of Knowledge Conference Johannesburg
2007
Consultant to
the Wellington Shire Council (Victoria) and Liverpool Council (NSW) assessing
their event strategies 2006
IIR courses on
Event Project Management in NZ May 2005, Australia April 2005 and Dubai July,
December 2005, April and July 2006, July and Dec 2007
Developed and
delivered the "Event Risk Management" workshops for Standards
Australia (SAI Global) 2007, 2006, 2005
Melbourne, Brisbane and Sydney
Developed and
managed the forum on the quality and relevance of the proliferating event courses
in Australia September 2004 (EEF)
Al Ain (Emirates)
three day in-house training for the Department of Economic Development and Tourism
May 2004
Kingdom of
Saudi Arabia
: training event managers in Riyadh and Al-Khobar,2005
Dubai UAE 'Project
Management for Special Events' workshop with 17 event managers in the Gulf region
- April 2004, 2005
Australian
Taxation Office -consultancy
to reorganize their event under a project management system
Malaysia
course event project management April, (and August) 2002, May 2003, September
2003, April 2004
Seminar at International
Festival and Events Association (IFEA), USA, on Event Project Management, November
2003 Novemebr 2004, Sept 2005.
Designed and
taught Event Project Management and risk management workshops in Johannesburg
South Africa for the Institute of Event Management April 2003
International
Special Events Society conference - presenting two papers on Maturity Models
and Risk- August 2002 (Sydney)
Australian Centre
for Event Management conference July 2002 paper on events in the natural
environment and presenting a Hypothetical
NZ Event management
course University of Auckland Nov 2002, Eventing the Future NZ conference 2003
Event management
course University of Victoria Nov 2002
SAI - Application
of the Australian Standard on Risk to events workshops, Syd, Melb, Brisbane,
Feb 2003, July 2003, February 2004, May, July, Sept 2005
Keynote speaker
and facilitator at the , Eventing the Future (Wellington NZ 2004), Festival
and Events Association National Conference 2004, New
Millennium/New Nation Conference March 1999.
Event management
system workshops for Tourism Tamworth (Aug), Scone (Sept), Parry Shire Council
(Oct) 2002
Airshows Downunder
strategic risk workshop Melbourne October 2002
Regional Arts
and Cultural Forum key note speaker - Port Macquarie NSW August 2002
Regional Arts
Australia National Conference - presenting workshops on risk management and
documentation Aubury October 2002
May 2002 Event
Risk Management for festivals and small events, Dubbo NSW Australia
October 2001-
presentation of a paper on risk resilience for community and regional events
at the Australian Institute of Project Management (AIPM) annual conference.
October 2001
- event project management workshops in Invercargill and Christchurch NZ for
80 event managers.
September 2001
- one day workshop on event management to 50 event managers in the Hunter Valley,
NSW
September 2001
- presentation in Nowra and Mollymook to event managers on the NSW South Coast
-two one day workshop
August 2001 panel
convenor Disasters-Lessons for the event manager - FEA Art of Celebration, Sydney
NSW
July 2001 key
note speaker and presentation for Eventing the Future national conference
Christchurch NZ
June 2001 workshop
Life Cycle Planning in Event Management for the Newcastle and Hunter Valley
CED forum
May 2001 Regional
workshop Managing Risk in Events in Taree NSW for Manning Valley Events
March 2001 presented
Systematic Event organising for IIR Conference Oz Events 2001 Sydney
March 2001 -
workshop Event project Management for Pharmaceutical professionals Macquarie
University
February 2001-
Seminar on Event Project Management for NSW Local Govt Public Relation Annual
Conference
2000 - October
- December - workshops on Event Risk Management for the Centenary of Federation
and Australia Day Committee (NSW)
2000 - Presented
six one day workshops in Brisbane, Sydney and Melbourne on Event Project
Management to professional event mangers.
2000 - Presented
Events and Marketing for Pacific Television satellite broadcast
1999 - March
- presented at the NSW Festival and Event Association - Event Operations
1999 - July 14
- presented at the International Festival and Event Association Conference
Hobart for the Australian Centre for Event Management - Seminar in Event Management
and Operations
1999 - July 27
- presented at the NSW Department of State and Regional Development seminar
on Event Management and Marketing - Event Operations
1999 - August
13 - facilitated Shoalhaven 2000 Celebrations Seminar - Risk Management and
the New Year/New Millennium event.
1999 October
25 - facilitated a workshop Brainstorming Events for the New Millennium and
presented Event Operations and Logistics - the Web and Events at the
Department of State and Regional Development conference.
Event
Experience
.
Originate, consulted
and managed many events in Australia and overseas including working with BHP,
CRA, Department of Foreign Affairs (New Horizons , India), Woodford Festival,
Port Fairy Festival, Macquarie Marshes project (NSW NPWS), Darling Harbour Authority,
Sydney Cove Authority
Consultant to
the Australian Taxation Office - rationalising their events and creating a project
management overlay 2003
Consultant to
Airshows Downunder for succession planning 2002
2000 Coordinator
( and originator) of Australia Day celebrations Newcastle - a New Millennium
2000
Consultant to
the Armidale 'Out on the Wire' event committee 1999 for the feasibility of the
event.
Consultant to
Australian Heritage Commission for their profile event
1996/7/8 Consultant
to the Murray Darling Basin Commission on the feasibility of a 'Reading
the Land' project, a five year program of events throughout the Basin.
Coordinator of
the Paddington Festival of Arts and Heritage 1992/3
Larrikin
Booking Agency
Created and
managed the Larrikin Booking Agency in partnership with Larrikin Records (1986-1996)
The agency entrepreneured and promoted Australian entertainment through special
events and festivals in Australia and overseas. The work included:
Companies
and Sponsors
The Agency worked
for many major public organisations and corporations in Australia such as
; Gateway Quayside, Chifley Square, Sydney Cove Authority, Premiers Dept,
Darling Harbour Authority and Brawil.
Festivals and
Events
The Agency worked
as a consultant to various festivals around Australia including the Port Fairy
Folk Festival the Maleny (Woodford Festival) and Womadelaide. The agency created
various events including the Larrikin World Music Festival and the multicultural
stage at the RAS.
Signature
Event
Macquarie Marshes
1993- an environmental event broadcast from the wetlands to Asia and the Pacific.
This event produced a successful video, CD and cable TV program.
Event
Special interests
Use of project
management skills, integrated software, Internet and logistics in event planning
and control.
Sirocco
Music
Created and manage
the music ensemble Sirocco including all overseas touring ( 27 tours) regional
touring and special events. Management functions include strategic planning,
contract management and royalty administration, promotion and project management.
Want to find out more about
Sirocco? - don't forget to come back.
Degrees
and Courses
.
Ph.D. candidate
Masters in
Engineering (Research) 2005 at the University of Sydney thesis "Engineering
Events"
Bachelor of Science
Degree University of Sydney, 1972
Executive Certificate
in Event Management and Marketing 1996 (UTS)
Principles and
Practices of Teaching and Learning, UNSW Professional Development Centre July
1998
Train the Trainer
UTS August 1999
Completed Technology
Solutions for the Arts 5 day seminar - May 1999
Various courses
including Olympic History, University of Sydney Continuous Education and Project
Management Software
Professional
Affiliations
President of the
Event Educators Forum Incorporated, Australia
A founding director
of NSW Festivals and Events Association
Advisory committee
for the Australian Centre for Event Management (UTS)
Recent
Books, Articles and Conference Papers
Corporate Event Project Management J. Wiley 2002 NY
Regional
Event Management Handbook UTS 2001 - contributing author
Towards
the Integration of Event Management Best Practice by the Project Management
Process - conference paper for the Event 2000 conference July 2000
New Traditions
- Australia Exploring the Musical Landscape Australian Music Centre 1998
Event Project
Management - Australian Project Manager Vol. 19 No 3 September 1999
Date of Birth
: 21st August 1951
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to EPMS Schema
Copyright
W.J. O'Toole 2008