What is the aim - why have them?
Do you want photos or diagrams
What are some examples of issues?
What happens after I’ve sent it?
The aim of a case
study is to assist the reader to visualize the application of some of the
ideas in a chapter of the text book. Most of the readers will be unfamiliar
with your sort of event. You are immersed in its everyday problems and know
it inside out – but the person reading it will have no idea. So if possible,
think of an actual person who you know and imagine them reading it.
2. It's good publicity
- you can say you have been published in an international event textbook.
3. A feeling of
self worth.
4. You are forced to take a little time out to
think and consider an aspect of your event. (This, by the way, has been something
people who have written case studies for me in the past have found quite beneficial)
Around 3 – 4 pages
(1500 words max
) excluding
photos or diagrams - but if you want to make it bigger just let me know.
Yes
Photos - it will be up to the publisher if they are
included in the textbook
Diagrams - such as management charts, project charts,
tables, graphs, site maps are welcome
as it assists the reader visualize your event.
The best way to
make a case study interesting is to describe a number of problems that you
or the event faced, and then show how they were solved. Describe how in process
of solving them, you used certain principles,
idea or processes. Below are a few tips on how to start ( I already know you
have put it off!). Start by quickly jotting down a list of the issues. We
are all proud of the way we have solved problems in events - so I am sure you will get into it this way.
Sort of - I don’t like using templates as it forces
the case studies into a framework that is not necessarily the best way to
explain a problem and its solution. Here is a general one. There is no need
to follow this exactly.
1. Scope - give the reader an idea of how big the event
was – such as how many people, approx. budget, when, who was involved and
a little on its history.
2. Management
– as it is a text on event management it is good to supply a little info on
this. Consider the management structure and responsibilities, committees,
3. Some of the
problems (see examples)
or major issues you needed to address as part of managing the event..
4. The solutions
- what you and the team did.
5. The lessons
learned – this could be “ we were using the right method”.
Events Development and Feasibility
staging:
logistics :
risk management
(I am sure you
have endless examples!)
project management
feasibility
You get the idea.
It enables you to get your head around writing the case study
Your case study
must be free of copyright - so please
be careful of using any material owned by the event organisation. The publisher
will send you a simple copyright clearance form.
The best way is
by email attachment in Word format.
If you send photos
please be aware of their file size – try to minimise and then we can ask for
the lager file size if the publisher decides to include them.
The publisher
may take a while for approval and there may be some changes. We’ll send it
back to you for approval for any major changes.
You name and company
name will be credited in the forward and your name will be on the case study.
With in reason
- please keep it exclusive to us -
we don’t want it popping up in other event textbooks.
Finally - thank you for assisting . By gathering information
about the best in events and how real people solve real problems, you are
helping to make a sustainable, vibrant and responsible profession.